WAVELENGTH SOLUTIONS

strategy * Purpose * people

Our Capabilities

We are a boutique firm that believes in strategy, purpose and people. Through authenticity of purpose, great strategy, and holistic understanding based in data and a collaborative approach, we believe organizations can do good and create sustainable change that benefits everyone.

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Our Insights

Featured

Apr 1, 2019

REPORT | Belief vs. Action: The Paradox of Purpose

Apr 1, 2019

Our perspective on why companies should be careful what assumptions they make about consumer beliefs and purchase intent before going “all in” on Purpose.

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Apr 1, 2019

Feb 25, 2019

Nike & Colin Kaepernick: A Case Study in Purpose

Feb 25, 2019

Purpose is not just about marketing, it is a strategy and a values system that can have tangible business outcomes. A fantastic example of making use of their purpose in a mutually beneficial manner is Nike and their sponsorship renewal of the controversial quarterback, Colin Kaepernick.