Our Consulting Capabilities

Strategy

Strategy can mean a lot of things, but what it really boils down to is the ability to clearly answer a few key questions: Do you know where you would like your organization to be in the future? Do you know how you will get there? Have you thought about the context that you will be operating in and what might enable or prevent you from getting there? How will you know you have reached your goal? Do you have ways to measure your progress along the way?

We believe strategy should never live on a shelf and must be actionable. We have years of experience helping corporate and non-profit organizations build data-driven strategies that meet their goals and result in positive, measurable outcomes for their organization.

Purpose

Purpose is an organization’s reason for existence in society that give it meaning beyond the products and services it provides. It should at the same time bring value to society (fill an unmet societal need) and create measurable value for the company.

We believe a company’s purpose is most effective when it is authentic, profitable, and long-term. We work with clients to define their purpose and build strategies to support the implementation of their purpose including internal adoption and external communication.

Reputation and Brand Strategy

Expectations of organizations today are not the same as even as little as 5 years ago. Business is increasingly expected to play a larger role in society. With a 24-hour news environment, where information is at everyone’s fingertips at any time and perceptions are constantly being shaped and reshaped, reputation and brand have greater value than ever.

We believe that your organization’s reputation and brand requires constant attention and must be authentic. We work with our clients to identify drivers of their reputation and brand, track and monitor stakeholder perception and build data-driven strategies to support their desired goals and outcomes.

Trends Research and Digital Intelligence

Today, more than ever, context is king. In a world that is changing at light-speed, paying attention to signals and trends and knowing when to ignore the noise is critical to efficiently and strategically reaching your organization’s goals.

We believe data is only meaningful if it provides answers to the question “what does this mean for me and my organization?” We work with our clients to find those signals and trends that are most relevant to them and which ones they should ignore. We love nothing more than scouring data from market research and digital listening tools to find patterns, signals and trends for our clients to improve their products, services and ultimately serve their communities and customers.